Market Access & Health Economics Expertise for UK & Europe
Our expert Market Access / HEOR team helps life science and medtech companies plan and practically implement market access pathways in UK/EU.
Peritus are in the unique position to support products across the lifecycle given our product development expertise and extensive market access, regulatory and health economics experience.
We support clients with the following market access aspects:
• Pre-approval phase
• Approval preparation
• Launch excellence, project management and delivery
• Post approval Sales & Marketing Team Training and Materials Support
Insights
Understanding your potential market is essential to success; the UK health service is constantly changing. This change manifests itself in funding, health priorities and system structures.
It is imperative that thorough research and end-user insight gathering are conducted prior to market entry; in some cases, well before a product has been approved by the regulatory bodies, and even during the trial design process.
Insights gathered here will enable alignment to potential customers in a way that creates wins for the customer, the product, and the patient.
Where we can help:
• Insight gathering Ad Boards and stakeholder management
• Understanding of the UK health services structure and how this affects product strategy
• Up to date environmental knowledge enabling accurate product placement
• Clinical trial outcome alignment to health system priorities
Transitioning between national approvals to local adaptation
Many companies are focused on national approval for their products, but the real challenge (and opportunity) is enhancing adoption and revenue through localised implementation with thorough understanding of the local health economy and stakeholders.
Implementation
Efficient implementation of the product strategy is another key component of the Market Access process; this needs to enable maximum benefit from resources in a cost effective and flexible manner.
Stratifying targets to enable a mix of short-, medium-, and long-term wins requires local knowledge of stakeholder priorities, structures, and guidelines.
We can help with:
• Focussed targeting and resource use
• Patient finding services
• Understanding of what resources are needed for National and Regional coverage
• Current and potential pathway and guideline interventions
• A flexible resource to support where, and when, needed
Why Work With Us
Personnel with >20 years in specialist market access and HEOR roles
Undertaken several projects with top tier biopharma
Provide both strategic and implementation support
Hands-on, practical and pragmatic approaches
Project manage assignments
Challenge approaches given our experience and knowledge of health systems
Help build and train market access teams
Substantive experience of interacting with NHS senior level & local decision makers
The Peritus Market Access Team Have Helped Several BioPharma Companies...
Optimise your marketing campaigns with Peritus
Contact the Peritus Market Access Team to explore the support we can provide.